Johan Burtus, now the CEO of PEN Group, told about his experience of managing in China. In a previous position, working for a Finnish company, he got the opportunity to manage an assembly plant in China. Moving to China, he had to learn most about Chinese culture on site. In his presentation, he told about a series of challenges and how to overcome them to move his assembly plant forward. The challenges were not always related to China but also related to the communication with headquarters in Finland. In his presentation, he gave useful advice how Western managers can succeed in China.